Input Marketer: Agriculture

Introduction An Agritalent client, a leading agribusiness, seeks a driven Marketer (Retail) to manage the marketing of agricultural products to new and existing customers within its geographical footprint.

Duties & Responsibilities Marketing and Business Development

Conduct ongoing analysis of current market share for agricultural inputs and identify growth opportunities. Develop and execute seasonal marketing plans that align with organisational goals. Promote agricultural products and generate new leads and sales consistently. Collaborate with the branch manager to coordinate promotions, expo’s, and marketing events that enhance brand visibility. Implement innovative strategies to enhance the company’s reputation and expand its footprint.

Stakeholder Relationship Management

Build and maintain lasting relationships with new and existing customers, suppliers, and internal teams. Act as the primary point of contact for customers, ensuring their queries and concerns are addressed efficiently. Foster collaboration with branch managers to ensure stock availability and outstanding service delivery.

Financial Contribution and Budget Management

Contribute to the preparation and achievement of annual and monthly sales and income budgets. Monitor product pricing, stock availability, and market trends to proactively address challenges. Identify gaps and risks that may impact financial targets and recommend corrective measures. Provide feedback on budget deviations and assist in aligning performance with set financial goals.

Administration and Compliance

Oversee administrative procedures related to the sales process, ensuring accuracy and efficiency. Ensure compliance with company policies, procedures, and relevant legislative requirements. Collaborate with the branch manager to manage credit sales and oversee the timely delivery of products. Maintain proper documentation and record-keeping to facilitate smooth operations.

 

Reporting and Strategic Feedback

Provide comprehensive feedback to management regarding sales performance, challenges, and achievements. Submit detailed reports on leads, sales figures, and market conditions on a monthly basis. Offer insights and recommendations to improve marketing strategies and operational efficiencies.

Desired Experience & Qualification

A degree in Marketing or a BSc in Agriculture. BASOS and AVCASA certifications (advantageous). 3–5 years’ experience in business, sales, and marketing of agricultural products Valid driver’s licence (essential).