Introduction Our client is looking for the following candidate to join the core Customer & Analytics Team based in Midrand.

In this advanced position, you will strategically steer, coordinate, and execute all direct 1:1 customer communication tracks across multiple sub-brands.—including Brand Marketing, Retail Marketing, Customer Support, Financial Services.

Your mission is to maximize engagement throughout the sales funnel and customer lifecycle, utilizing a highly data-driven approach to ensure customers receive contextually relevant communications through optimized transmission channels.

CRM & Lifecycle Management: Proven track record defining, coordinating, and executing omni-channel customer communication strategies with a deep mastery of advanced CRM systems and mature customer lifecycle frameworks. Campaign Workflow & Platform Steering: Technical proficiency segmentation workflows and deploying high-volume campaigns across specialized platforms such as Adobe Campaign, SAP Emarsys, and Microsoft Dynamics. Data Analytics & Insight Optimization: Advanced capability to extract, handle, and analyze massive customer and transaction datasets, turning engagement metrics into actionable recommendations to boost addressability.

Position Details:

Contract Dates: 01-09-2026 to 30-08-2028 ( Location: Midrand / Remote Work Location Flexibility Role Name: Business Manager Level: Advanced

Closing date: 21 July 2026.

Duties & Responsibilities Who This Role Would Suit:

This position is tailor-made for an advanced, highly analytical Digital Marketing Specialist or CRM Consultant who excels at the intersection of data segmentation and creative lifecycle storytelling. It is ideal for a proactive professional who comes from a background of high CRM maturity—such as digital commerce, telecom, or retail loyalty programs—and wants to apply that technical platform mastery to a premier global brand environment. You are an operationally resilient, detail-obsessed self-starter who genuinely enjoys digging into large customer datasets to figure out exactly who should receive a message, what it should say, and when it should land to maximize funnel conversion. You possess excellent interpersonal and communication skills, allowing you to easily collaborate with multiple business managers (from brand and retail teams to financial services and customer support), unblock approval bottlenecks, and present clear analytics to stakeholders. If you thrive in fast-paced agile setups, handle strict layout deadlines with ease, and want to manage end-to-end direct customer journeys for a world-class automotive group, this role offers an exceptional match.

Key Responsibilities:

Lifecycle Strategy Steering: Support the Customer Journey Manager and respective campaign owners in designing and implementing 1:1 communication blueprints to drive the sales funnel. Campaign Workflow Execution: Segment complex customer data, build structured campaign workflows, and execute flawless deployment send-outs through Adobe Campaign, SAP Emarsys, and Microsoft Dynamics. Testing & Quality Assurance: Upload, rigorously test, and manage communication assets through mandatory approval tracks to protect brand standards and ensure total compliance with Group communication rules. Data-Driven Optimization: Continually evaluate communication effectiveness by analyzing communication results, tracking customer engagement indicators, and implementing optimization adjustments. Addressability & Audience Definition: Support customer segmentation processes to refine audience definitions and continuously maximize customer addressability across all available direct channels. Performance Reporting: Manage, build, and continuously improve robust reporting capabilities regarding communication performance to deliver clear tactical recommendations to business owners. Agile Collaboration: Execute project increments daily according to Agile Working Model methodologies, collaborating across cross-functional global squads to optimize platform capabilities.

Important Application Details

Location & Relocation

Applicants based outside of Gauteng must be willing to relocate to Midrand. Please note that relocation to the province will be at the candidate's own cost.

Eligibility & Legal

Citizenship: South African citizens and residents are preferred. Work Permits: Candidates with valid work permits will be considered. Privacy: By applying, you consent to being added to our database and receiving updates until you unsubscribe.

Application Status

If you do not receive a response within 2 weeks, please consider your application unsuccessful.

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Desired Experience & Qualification Qualifications & Experience:

University Degree in Marketing, Business Management, or Commerce. 3–5 years of professional experience operating as a Marketing Specialist or CRM Specialist in an industry characterized by a high degree of CRM maturity. Demonstrated experience handling large, complex customer and transaction datasets. Proven record of defining, testing, and shipping customer communication strategies under strict deadlines within fast-paced agile environments.

Essential Skills & Technologies:

CRM, Segmentation & Platform Management:

Deep understanding of CRM principles, customer segmentation methods, and audience management. Ability to define and deploy end-to-end campaign workflows through established multi-channel distribution paths. Advanced Microsoft Office capabilities, specifically maintaining complex analytical data matrices in Excel alongside Word and PowerPoint.

Professional Execution & Delivery:

Strong report writing, communication, and storytelling skills to present performance insights confidently to management and cross-functional teams. Extreme attention to detail with an absolute commitment to uploading, testing, and managing communications through corporate approval processes. Proactive self-starter mindset with strong initiative and an openness to continuous learning and self-development.

Advantageous Skills:

Hands-on platform experience with Adobe Campaign Standard or Adobe Campaign Classic. Hands-on operational experience with SAP Emarsys and/or Microsoft Dynamics platforms. Direct marketing experience within industries boasting advanced CRM maturity, such as customer loyalty programmes, telecommunications, digital commerce, or related sectors. Prior commercial exposure or partner ecosystem experience within the automotive industry.

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Direct Communications Lead_CRM Consultant (Contract) - Midrand - ISB20CDCL01

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